Hub 05 · Email Marketing
Email Marketing
Email still carries lifecycle revenue, and it carries it at a cost per order no paid channel matches. We run Campaign Monitor setups for D2C retention and for trust-led brand communication. This page states which flows earn first and what has to be in place before a send goes out.
The problem this hub solves
Most brands send campaigns and skip flows, and thus every rupee of email revenue depends on someone remembering to write a mail this week. The automated flows that recover carts, welcome buyers, and win back lapsed customers are the ones that earn while nobody is working.
The second problem is list hygiene. Sending to an unsegmented list including addresses that have not opened anything in a year drags the sender reputation down, and thus the mails that would have converted land in spam.
The third is measurement. Open rate stopped being a reliable number after mail privacy protection, and a programme optimised on opens is optimised on noise. Revenue per recipient is the number that survives.
Who this is for
D2C brands with repeat purchase potential and an existing buyer list.
Trust-led and wellness brands where the relationship is the product and the tone matters more than the discount.
Anyone currently sending campaigns by hand with no automated flows running.
Brands with a working checkout and order data available to the email platform.
Who should not buy yet
Brands with no list and no traffic; collect addresses first, since a platform bills whether you send or not.
Anyone considering a purchased list, which burns the sending domain and is not a route we support.
Single-purchase categories with no repeat cycle, where lifecycle email has little to work with.
Teams with nobody to write; automation schedules mails, it does not compose them.
The tool we run: Campaign Monitor
Campaign Monitor by Marigold covers campaign sending, automated journeys, segmentation, and transactional mail, with a template system that non-designers can operate.
Campaign Monitor
Campaign Monitor handles list management, segmentation, drag-and-drop campaigns, automated journeys, and reporting, with a template system a brand team can run without a designer on every send.
Pricing is tiered by stored contact count across three plans, starting near $10 per month at 500 contacts, and it climbs as the list grows rather than as sending grows. Plan names and prices were revised after the Marigold ownership change, so we quote the live pricing page on the call rather than a figure here that ages badly.
Where it wins: brands wanting readable journeys and a clean template system their own team operates. Where it does not: deep e-commerce personalisation on a large SKU catalogue, where a commerce-native platform earns its higher price.
How we run it in delivery
01
Flows before campaigns
Welcome, abandoned cart, post-purchase, and win-back are built first, because these four send themselves and carry the majority of lifecycle revenue.
02
Clean the list
Unengaged addresses are suppressed before the first send, since sender reputation determines whether the rest of the programme is seen at all.
03
Segment on behaviour
Segments are built on purchase and browse behaviour rather than on demographics, and thus the offer matches what the person already did.
04
One template system
A small set of templates is built once and reused, so a send takes an hour rather than a day and the brand stays consistent.
05
Revenue per recipient
Reporting reads revenue per recipient and unsubscribe rate. Open rate is treated as directional only, because mail privacy protection made it unreliable.
Find the flow that should have been live already
15 minutes on your list, your repeat rate, and the flows you are missing. You leave with the order to build them in.
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